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  • Author Archives: kaimotta

    2. Business and User Goals

    As a UX consultant I would never start a project without defining the ‘Business’ and ‘User’ goals first. You would be surprised at how many times this is barely considered, but the importance of it is huge and if isn’t … Continue reading

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    1. The art of listening

    In the last 16 years of working with businesses digitally, I witnessed the ‘User Experience’ industry develop and learnt a thing or two about the building of digital products. A large part of this is because I have been lucky … Continue reading

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