SEMTA MVP Case Study



Semta now rebranded as Enginuity – The Science, Engineering and Manufacturing Technologies Alliance – is a not-for-profit organisation responsible for engineering skills for the future of the UK’s most advanced sectors.


The Problem

SEMTA instigated a new project to establish the future direction of the business and to explore how to address an emerging opportunity to commercialise its data and projected market position as the go to people for Engineering Skills sector, supported by an innovative technology platform.

In a team of four, our role was to produce a proof of concept that could be presented to the stakeholders. The project was a digital hub/platform that SMEs or corporations could login into, view the current state of their workforce, have it assessed, highlight the gaps and potential risks, and in turn present suitable apprentices. This would be essential for when an SME or corporation was trying to win business that was out to tender.

The hub would also help with scenario planning and enable a company to look at their supply chain, add companies to it, and reveal any skills at risk.


Inception Meeting

For 3 days we ran an inception workshop meeting with the chief executives of SEMTA, HR experts and heads of industry to gain as much insight into their needs and vision, what the business and user goals were, determine personas, how it will function, what the risks were, draw up stories and then prioritize.

Examples of requirement findings from workshop


UX Challenges and Solutions

After the inception meeting we were swamped in information. Our biggest challenge was in working out a way to create a product that encapsulated all the needs of the client and their vision. We broke it into four distinct areas: My Workforce, Scenario planning, My Supply Chains and Skills Matching.

This enabled us then to start drilling down into each section and work on the inherent functionality of the product.

Data visualisations



I always like to put together a site map as I work on a project, particularly when I’m working closely with others, building as we go in an agile process, working through many iterations after discussions closely with the client, as it enables us all to understand the overall journey of the project for the user.

Example of Sitemap in Axure RP


Wireframe proof of concept

Working mainly with the Head of Product and Business Analyst I would translate their thoughts and ideas, offering UX solutions of my own into high fidelity wireframes that would then be tested with the stakeholders and managers from companies interested in using the product. For 8 weeks we went through an iterative process of testing and re-testing until we were able to deliver a fully clickable MVP that fitted their vision, eradicated their pain points and met their goals using Axure RP as the testing software.

Proof of concept examples



The business understood in more detail their key customers appetite for the platform and the potential for monetisation of the data real estate that they had accrued in the course of their business.

This further laid the foundations for their current business model and strategic change to rebrand as Enginuity.